06 Feb The Animated Series Plim Plim Reaches a Historic Global Audience Record
The successful animated series conquers new territories around the world and expands its presence and…
Kids Universe announced today that the children’s animated series Plim Plim has reached 34.7 billion lifetime views, with more than 800 million monthly views across its YouTube channels, available worldwide in six languages. This achievement represents the highest number of views in the channel’s history, driven by the impressive 29% organic growth of its Spanish-language channel over the past year. The series recently expanded its presence on free-to-air television networks in 10 Latin American countries, including TV Cultura in Brazil and TV Azteca in Mexico.
In addition, Plim Plim, which offers educational and entertainment content while promoting positive habits among preschool-aged children, has its own Spanish-language cable television channel, El Canal del Payaso Plim Plim, which is already broadcast 24 hours a day in nine Latin American countries.
According to Guillermo Pino, creator of the animated character Plim Plim: “We are extremely proud of the success Plim Plim has achieved to date, thanks to the work of our incredible team. We are excited to embark on the next stages of this journey, continuing our mission to reach new audiences not only in Latin America, but around the world. Positive values and habits are the common thread that drives every adventure and learning experience in our educational content for children.”
Plim Plim has achieved major milestones over the past 12 months, ranking among the top performers and leading key industry rankings. For example, according to Social Blade’s “Made for Kids” ranking, Plim Plim is the #1 Spanish-language preschool channel and the #7 animated preschool channel across all languages. Based on VideoAmigo data, Plim Plim stands out as the #1 most-watched animated preschool channel in Spanish. According to Parrot Analytics, in December 2023, Plim Plim ranked as the most in-demand animated preschool property in Latin America, with 25% year-over-year growth.
Además de los canales de YouTube en español, inglés, portugués y ruso, Plim Plim ha lanzado nuevos canales de YouTube en italiano e indonesio.
El año pasado, la gira de shows en vivo de Plim Plim recorrió 55 ciudades de ocho países latinoamericanos y atrajo a más de 85.000 espectadores. Como si fuera poco, la popularidad de su música experimentó un notable aumento el año pasado, registrando un incremento mensual del 63% en oyentes en Spotify. Este crecimiento es gestionado por ADA, la división de distribución independiente y de servicios de Warner Music Group para artistas y sellos discográficos. Una de las canciones de Plim Plim, “A Ram Sam Sam”, se convirtió en un éxito viral en TikTok, alcanzando los 2.200 millones de reproducciones e inspirando la creación de 2,6 millones de contenidos.
In the consumer products segment, Plim Plim partnered with the prestigious publishing house Penguin Random House in 2023. Five children’s books have already been released, with more than 20,000 copies sold across six Latin American countries.
Sources: YouTube/Global Analytics, 2023; Social Blade Made for Kids Ranking, 12 months ending January 21, 2024; VideoAmigo, 12 months ending January 25, 2024; Parrot Analytics, Demand Rankings, 2023; Music: Opus, December 2023 vs. December 2022.
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