23 May The Plim Plim Brand Expands Its Digital Universe with a New App: “Plim Plim: Let’s Play!”

The Plim Plim Brand Expands Its Digital Universe with a New App: “Plim Plim: Let’s Play!”

Tuesday, February 25, 2025.

The renowned children’s entertainment brand, with more than 1.54 billion monthly views and 35.6 million subscribers on YouTube, announced that its new app, “Plim Plim: Let’s Play!”, reached more than 60,000 downloads within just 10 days of its launch.
Designed for preschool-aged children, the app provides a safe and trusted space for entertainment and learning, with more than 30 games focused on colors, numbers, shapes, music, sports, and healthy eating. Available in multiple languages—with audio in Spanish, English, Portuguese, and Italian—it reaches families around the world through the App Store and Google Play, making it a valuable opportunity for advertisers and partners looking to expand their international reach and connect with audiences across different markets.

A Valuable Opportunity for Brands and Advertisers:

Trusted Environment: Plim Plim has established itself as a leading name in the production of safe children’s content, providing an ideal platform for advertising partnerships and product licensing in an environment that prioritizes children’s well-being.

With a multichannel presence—including live shows in more than 55 cities, social media, broadcast television, and cable channels—and a strong subscriber base, the brand offers high visibility and significant international reach.

Variety of Advertising Formats: The app offers multiple co-branding and sponsorship opportunities, including integration into sponsored mini-games and brand mentions, facilitating strategic partnerships with brands that share values centered on education, entertainment, and positive habits within the children’s segment.

Offline Availability: “Plim Plim: Let’s Play!” works without an internet connection, increasing usage and engagement rates and creating more opportunities for users to interact with the content.

“We want children to be able to play in a safe environment where fun and learning go hand in hand. ‘Plim Plim: Let’s Play!’ is an experience designed to support childhood development through trusted, high-quality content,” said Guillermo Pino, creator of Plim Plim and President of Smilehood.

With “Plim Plim: Let’s Play!”, the brand reaffirms its commitment to innovation in the preschool segment by offering high-quality content that contributes to the growth and development of new generations, while expanding opportunities for commercial partners who share its vision and values.

Spanish App Images
https://drive.google.com/drive/folders/1w9UunylRbzCDeSxWBm0R1yE7Wc1WeboK?usp=drive
_link
Plim Plim: Let’s Play! Spot – Spanish
https://drive.google.com/file/d/1uqo0D6Tv_BgsOJIoc6m6G7Ku37o9mfmk/view?usp=sharing
Guillermo Pino Photo
https://drive.google.com/file/d/133qiojcGLTMy-s5OFPqaedFMNO_ICqSU/view?usp=drive_link
All Links
https://linktr.ee/PlimPlimOficial (SP)
https://linktr.ee/plimplimofficial (EN)
https://linktr.ee/UmHeroiDoCoracao (PO)
YouTube Channels in English, Spanish, and Portuguese
https://www.youtube.com/@elcanaldePlimPlim
https://www.youtube.com/@PlimPlimTheKindnessHero
https://www.youtube.com/@umheroidocoracao

About Smilehood
Smilehood, based in Argentina, is dedicated to the development, production, and management of children’s entertainment content worldwide. Founded with the goal of creating educational and positive content for early childhood and preschool audiences, its flagship brand is Plim Plim, a Hero from the Heart. Smilehood stands out for both its audiovisual productions and its successful licensing program, which includes consumer products, publishing, live experiences, and more.

About Plim Plim
Plim Plim is educational and entertainment content aimed at preschool-aged children, starring a very special superhero whose main purpose is to promote positive values. Accompanied by a fun group of friends—Nesho, Bam, Acuarella, Mei-Li, Hoggie, Tuni, and Wichi—along with their teacher, Arafa, Plim Plim embarks on magical adventures that explore everyday aspects of life. It also encourages age-appropriate positive habits and human values such as sharing, respect, and caring for the environment. Through visually and musically engaging content, Plim Plim promotes learning in a playful and active way. It encourages physical movement and social and emotional development, while fostering creativity and curiosity in both children and adults.

Acerca de Plim Plim ¡A Jugar!
Plim Plim: ¡A Jugar! es una nueva aplicación educativa, divertida y confiable, diseñada especialmente para niños y niñas de 2 a 5 años. Con más de 30 juegos que estimulan la creatividad y el desarrollo infantil, los pequeños podrán aprender números, colores, formas, música, deportes y hábitos saludables mientras se divierten. Disponible en seis idiomas (español, inglés, portugués, francés, ruso y chino) para iOS y Android, la app funciona sin conexión a internet y está adaptada para un uso seguro para los más ch|||icos. ¡Descárgala gratis en App Store y Google Play, disfruta de actualizaciones frecuentes con nuevos desafíos y accede a juegos exclusivos con una suscripción mensual para ampliar aún más la diversión y el aprendizaje!

Press Contact
Flor Velásquez
flor.velasquez@smilehood.com