30 May Bandai Launches the New Plim Plim Toy Line

Bandai Launches the New Plim Plim Toy Line

Bandai will develop and launch a complete line of Plim Plim toys in Mexico and Spain in 2025.

January 21, 2025.

December 2024 marked an iconic milestone for the children’s brand Plim Plim, taking a major step forward by partnering with Bandai to bring a wide range of toys to the Mexican and Spanish markets as the first territories. This licensing agreement, which combines entertainment and education, aims to extend children’s experience beyond the screen by bringing learning and play into the real world.

The new product line, which will be available in mid-2025, will include categories such as plush toys, vehicles, figures, bath toys, educational games, and much more. To prepare for the launch, a comprehensive marketing strategy has been developed, including advertising campaigns on television and social media, in-store activations, and participation in key industry events and trade shows. This ambitious initiative reflects the brand’s commitment to offering innovative and enriching experiences for children.

With 12.8 billion views and 32% growth compared to the previous year, 2024 was an extraordinary year for Plim Plim. In addition, the channel gained 8 million new subscribers, reaching a total of 35.6 million. This positioned it as the 7th largest preschool channel in the world and moved it up to #32 in YouTube’s global channel ranking, out of a total of 45.3 million channels, according to data from Tubular.

Guillermo Pino, creator of Plim Plim, said: “Our goal has always been to inspire children through positive values and meaningful learning experiences. With Bandai as our partner, we are excited to bring the magic of Plim Plim beyond the screen, offering toys that combine fun, education, and creativity. This is a major step toward connecting with families and strengthening our vision of high-quality children’s entertainment.” In addition to the toy line, Penguin Random House is further expanding the Plim Plim universe with a publishing program that released more than eight titles in 2024 and plans to launch six additional titles across Latin America in 2025.

The recent agreement signed with La Panadería Licensing, a leading agency in the Mexican market that plays a key role in diversifying the business and driving the brand’s growth, is opening opportunities to explore new categories such as Party, Fashion, and Personal Care. With La Panadería, Plim Plim completes its network of licensing agents across Latin America, supporting its ambition to become a leading brand among children and their families.

Images
https://drive.google.com/drive/folders/1I4Xbq_Eh9w9vNv9cTYseaacd77QfnwWb?usp=drive_link
All Links
https://linktr.ee/PlimPlimOficial (SP)
https://linktr.ee/plimplimofficial (EN)
YouTube Channels in English and Spanish
https://www.youtube.com/@elcanaldePlimPlim
https://www.youtube.com/@PlimPlimNurseryRhymesKidsSongs

About Smilehood
Smilehood, based in Argentina, is dedicated to the development, production, and management of children’s entertainment content worldwide. Founded with the goal of creating educational and positive content for early childhood and preschool audiences, its flagship brand is Plim Plim, a Hero from the Heart. Smilehood stands out for both its audiovisual productions and its successful licensing program, which includes consumer products, publishing, live experiences, and more.

About Plim Plim
Plim Plim is educational and entertainment content aimed at preschool-aged children, starring a very special superhero whose main purpose is to promote positive values. Accompanied by a fun group of friends—Nesho, Bam, Acuarella, Mei-Li, Hoggie, Tuni, and Wichi—along with their teacher, Arafa, Plim Plim embarks on magical adventures that explore everyday aspects of life. It also encourages age-appropriate positive habits and human values such as sharing, respect, and caring for the environment. Through visually and musically engaging content, Plim Plim promotes learning in a playful and active way. It encourages physical movement and social and emotional development, while fostering creativity and curiosity in both children and adults.

Press Contact
Flor Velásquez
flor.velasquez@smilehood.com