11 Feb Plim Plim was the Ambassador of the record-breaking edition of Juguetón

Plim Plim was the Ambassador of the record-breaking edition of Juguetón

Buenos Aires, January 2026. Plim Plim, the Hero from the Heart, served this year as the Official Ambassador of Juguetón 2025, the charitable initiative organized by Grupo Salinas and TV Azteca. The 31st edition of Juguetón further established itself as the world’s largest toy collection and distribution campaign. This edition set a new historic record, collecting more than 19,837,427 toys to be distributed to children in vulnerable situations across Mexico.

Plim Plim was present at the most important moments of Juguetón: he starred in the campaign, led the opening of Villa Juguetón, and took center stage in the traditional charity marathon. In addition, by popular demand, he became the first artist to be scheduled twice at Villa Juguetón and was specially invited to open the closing show, further cementing his leading role throughout the initiative.

The closing event of Juguetón brought together a large number of families and volunteers, with Plim Plim playing a leading role in the final day—and becoming the first Argentine artist to take part in the initiative—bringing music, joy, and positive messages to children across Mexico. His presence reinforced the campaign’s central message: bringing smiles and moments of happiness to those who need them most.

Guillermo Pino, creator of Plim Plim, said: “Being part of Juguetón as ambassadors was a deeply meaningful experience. Plim Plim was created to convey values and emotions, and this campaign represents exactly that: the power of solidarity and collective effort in service of children.”

The Plim Plim team expressed special thanks to Jorge Garralda, TV Azteca, Grupo Salinas, Benjamín Salinas, and Ricardo Salinas for their trust, commitment, and continued vision, which make one of the world’s most important charitable initiatives possible year after year.

Plim Plim’s participation in Juguetón 2025 leaves a lasting mark of emotion and gratitude, reaffirming that when entertainment comes together with purpose, its impact multiplies. Through this experience, Plim Plim celebrates the opportunity to support charitable initiatives such as Juguetón and continues to uphold its commitment to positive values such as unity, empathy, and putting heart into serving children.
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About Plim Plim
Plim Plim is educational and entertainment content aimed at preschool-aged children, starring a superhero whose main purpose is to promote positive values and habits. Accompanied by his group of friends—Nesho, Bam, Acuarella, Mei-Li, Hoggie, Tuni, and Wichi—along with their teacher, Arafa, he embarks on magical adventures that explore everyday aspects of life. Through a visually and musically engaging approach, Plim Plim encourages playful and active learning, promotes physical movement, social and emotional development, creativity, and curiosity in both children and adults.

About Juguetón
Juguetón is a campaign by Grupo Salinas and TV Azteca dedicated to collecting and distributing toys to children in vulnerable situations. It takes place every year in Mexico, from early December through Three Kings’ Day (January 6). Founded in 1995 by Jorge Garralda with the support of Ricardo Salinas Pliego, the initiative has brought together millions of individuals, companies, and institutions over the past three decades. Today, it is considered the largest toy collection campaign in the world. Thanks to its extensive reach, Juguetón has distributed toys in Mexico, the United States, El Salvador, Guatemala, Honduras, and Nicaragua, benefiting Indigenous communities and children with various disabilities. Its mission is to bring joy and promote the right to play as a fundamental part of childhood development.

Press Kit:
https://drive.google.com/drive/folders/1pdKtkmlSrxJSEDBs5_3koAIpwQe-
uYiH?usp=drive_link

Plim Plim Links
https://linktr.ee/PlimPlimOficial (ESP)
https://linktr.ee/plimplimofficial (ING)

Plim Plim YouTube Channels
https://www.youtube.com/@elcanaldePlimPlim (ESP)
https://www.youtube.com/@PlimPlimTheKindnessHero (ING)

Licensing Agent in Mexico – La Panadería
LinkedIn: https://www.linkedin.com/company/panader%C3%ADa-licensing-and-marketing/
Instagram: https://www.instagram.com/panaderia.licensing/