30 May Bandai launches a new Plim Plim toy line

Bandai will develop and launch a complete line of Plim Plim toys in Mexico and Spain in 2025.

January 21, 2025. December 2024 marked an iconic milestone for the Plim Plim children’s brand: it made a significant leap by partnering with Bandai to bring a wide range of toys to the Mexican and Spanish markets as the first territories. This licensing agreement, combining entertainment and education, aims to expand the children’s experience beyond screens, integrating learning and play in the real world.

The new product line, which will be available in mid-2025, will include categories such as plush toys, vehicles, figurines, bath toys, educational games, and much more.

To prepare for the launch, a comprehensive marketing strategy has been designed, including TV and social media advertising campaigns, in-store promotions, and participation in key events and trade fairs in the sector. This ambitious initiative reflects the brand’s commitment to offering innovative and enriching experiences for young children.

With 12.8 billion views and a 32% growth compared to the previous year, 2024 was an extraordinary year for Plim Plim. In addition, the channel added 8 million new subscribers, reaching a total of 35.6 million, making it the 7th largest preschool channel in the world and positioning it at #32 on the global YouTube channel ranking out of a total of 45.3 million, according to data from Tubular.

Guillermo Pino, creator of Plim Plim, commented: “Our goal has always been to inspire children through meaningful values and learning. With Bandai as our partner, we’re excited to take the magic of Plim Plim beyond the screens, offering toys that combine fun, education, and creativity. This is a big step in connecting with families and strengthening our vision of quality children’s entertainment.”

In addition to the toys, Penguin Random House is expanding the Plim Plim universe with a publishing line that launched over 8 titles in 2024 and plans to release 6 more titles in 2025 across Latin America.

The recent agreement signed with La Panadería Licensing, a leading agency in the Mexican market, plays a crucial role in diversifying the business and growing the brand. It is exploring new categories such as Party, Fashion, and Personal Care. Through La Panadería, the licensing agent network for all of Latin America is now complete, and Plim Plim aims to become a reference brand among children, families, and their communities.

Images

https://drive.google.com/drive/folders/1I4Xbq_Eh9w9vNv9cTYseaacd77QfnwWb?usp=drive_link

All links

https://linktr.ee/PlimPlimOficial (SP)

https://linktr.ee/plimplimofficial (EN)

YouTube channels in english and spanish 

https://www.youtube.com/@elcanaldePlimPlim

https://www.youtube.com/@PlimPlimNurseryRhymesKidsSongs

About Smilehood

Smilehood, based in Argentina, is dedicated to the development, production, and global management of children’s entertainment content. Founded with the goal of creating educational and positive content for early childhood and preschool audiences, its main brand is Plim Plim, A Hero from the Heart. Smilehood stands out not only for its audiovisual production but also for its successful licensing program, which includes consumer products, publications, live experiences, and more.

About Plim Plim

Plim Plim is an educational and entertaining content series aimed at preschool children. It stars a very special superhero whose main motivation is to convey positive values. Accompanied by a fun group of friends—Nesho, Bam, Acuarella, Mei-Li, Hoggie, Tuni, and Wichi—along with their teacher Arafa, Plim Plim embarks on magical adventures that explore everyday aspects of life.

It also promotes age-appropriate positive habits and human values such as sharing, respect, and environmental care. With visually and musically engaging content, Plim Plim encourages learning through play and active participation. It stimulates physical movement, social and emotional development, and fosters creativity and curiosity for both children and adults.

Press contact 

Flor Velásquez

flor.velasquez@smilehood.com