23 May The Plim Plim brand expands its digital universe with a new app: “Plim Plim: Let’s Play!”

The Plim Plim brand expands its digital universe with a new app: “Plim Plim: Let’s Play!”

Tuesday, February 25, 2025.

The renowned children’s entertainment brand, with over 1.54 billion monthly views and 35.6 million subscribers on YouTube, announces its new application “Plim Plim: Let’s Play!”, which has surpassed 60,000 downloads just 10 days after its launch.

Designed for preschool-aged children, the app offers a safe and trustworthy space for entertainment and learning, with over 30 games focused on colors, numbers, shapes, music, sports, and healthy eating.

 Available in multiple languages (with audio in Spanish, English, Portuguese, and Italian), it reaches families around the world through the App Store and Google Play, becoming a key factor for advertisers and partners looking to expand their international reach and connect with audiences in diverse markets.

Value opportunity for brands and advertisers:

 Trusted environment: Plim Plim has become a benchmark in the production of safe children’s content, offering an ideal platform for advertising partnerships and product licensing in an environment that prioritizes child safety.

 Global reach: With a multi-channel presence (live shows in more than 55 cities, social media, broadcast and cable channels) and a solid subscriber base, the brand offers high visibility and international projection.

 Variety of advertising formats: The app offers multiple co-branding and sponsorship opportunities (integration with sponsored mini-games or brand mentions), facilitating strategic collaboration with brands that share values of education, entertainment, and positive habits in the children’s segment.

 Offline availability: “Plim Plim: Let’s Play!” works without an internet connection, increasing usage and engagement rates, which translates into more opportunities for interaction with the content.

“We want children to be able to play in a safe environment, where fun and learning go hand in hand. ‘Plim Plim: Let’s Play!’ is an experience designed to stimulate child development with reliable, high-quality content,” said Guillermo Pino, creator of Plim Plim and president of Smilehood.

With “Plim Plim: Let’s Play!”, the brand reaffirms its commitment to innovation in the preschool segment, offering quality content that contributes to the growth and development of new generations, while expanding the horizon of opportunities for commercial partners who share its vision and values.

App Images Spanish

https://drive.google.com/drive/folders/1w9UunylRbzCDeSxWBm0R1yE7Wc1WeboK?usp=drive

_link

Spot Plim Plim Let’s Play! – Spanish

https://drive.google.com/file/d/1uqo0D6Tv_BgsOJIoc6m6G7Ku37o9mfmk/view?usp=sharing

Photo Guillermo Pino

https://drive.google.com/file/d/133qiojcGLTMy-s5OFPqaedFMNO_ICqSU/view?usp=drive_link

Other links: 

https://linktr.ee/PlimPlimOficial (SP)

https://linktr.ee/plimplimofficial (EN)

https://linktr.ee/UmHeroiDoCoracao (PO)

YouTube channels in English, Spanish, and Portuguese

https://www.youtube.com/@elcanaldePlimPlim

https://www.youtube.com/@PlimPlimTheKindnessHero

https://www.youtube.com/@umheroidocoracao

About Smilehood

 Based in Argentina, Smilehood is dedicated to the development, production, and management of children’s entertainment content on a global scale. Founded with the goal of creating educational and positive content for early childhood and preschool audiences, its main brand is Plim Plim, a Hero of the Heart. Smilehood stands out for both its audiovisual production and its successful licensing program, which includes consumer products, publications, live experiences, and more.

About Plim Plim
Plim Plim is educational and entertainment content aimed at preschool-aged children, starring a very special superhero whose main motivation is to promote positive values. Accompanied by a fun group of friends—Nesho, Bam, Acuarella, Mei-Li, Hoggie, Tuni, and Wichi—along with teacher Arafa, Plim Plim embarks on magical adventures that explore everyday aspects of life.
It also encourages age-appropriate positive habits and human values such as sharing, respect, and caring for the environment. With visually and musically appealing content, Plim Plim promotes learning in a playful and active way. It encourages physical movement, social and emotional development, and fosters creativity and curiosity—for both children and adults.

About Plim Plim: Let’s Play!
Plim Plim: Let’s Play! is a new educational, fun, and reliable app specially designed for children aged 2 to 5. With more than 30 games that stimulate creativity and child development, little ones can learn numbers, colors, shapes, music, sports, and healthy habits while having fun.
Available in six languages (Spanish, English, Portuguese, French, Russian, and Chinese) for iOS and Android, the app works offline and is adapted for safe use by young children.
Download it free on the App Store and Google Play, enjoy frequent updates with new challenges, and access exclusive games with a monthly subscription to expand the fun and learning even more!

Press Contact
Flor Velásquez