Buenos Aires, January 2026. Plim Plim, the Hero from the Heart, served this year as the Official Ambassador of Juguet\u00f3n 2025, the charitable initiative organized by Grupo Salinas and TV Azteca. The 31st edition of Juguet\u00f3n further established itself as the world\u2019s largest toy collection and distribution campaign. This edition set a new historic record, collecting more than 19,837,427 toys to be distributed to children in vulnerable situations across Mexico.<\/p>\n
Plim Plim was present at the most important moments of Juguet\u00f3n: he starred in the campaign, led the opening of Villa Juguet\u00f3n, and took center stage in the traditional charity marathon. In addition, by popular demand, he became the first artist to be scheduled twice at Villa Juguet\u00f3n and was specially invited to open the closing show, further cementing his leading role throughout the initiative.<\/p>\n
The closing event of Juguet\u00f3n brought together a large number of families and volunteers, with Plim Plim playing a leading role in the final day\u2014and becoming the first Argentine artist to take part in the initiative\u2014bringing music, joy, and positive messages to children across Mexico. His presence reinforced the campaign\u2019s central message: bringing smiles and moments of happiness to those who need them most.<\/p>\n
Guillermo Pino, creator of Plim Plim, said: \u201cBeing part of Juguet\u00f3n as ambassadors was a deeply meaningful experience. Plim Plim was created to convey values and emotions, and this campaign represents exactly that: the power of solidarity and collective effort in service of children.\u201d<\/p>\n
The Plim Plim team expressed special thanks to Jorge Garralda, TV Azteca, Grupo Salinas, Benjam\u00edn Salinas, and Ricardo Salinas for their trust, commitment, and continued vision, which make one of the world\u2019s most important charitable initiatives possible year after year.<\/p>\n
Plim Plim\u2019s participation in Juguet\u00f3n 2025 leaves a lasting mark of emotion and gratitude, reaffirming that when entertainment comes together with purpose, its impact multiplies. Through this experience, Plim Plim celebrates the opportunity to support charitable initiatives such as Juguet\u00f3n and continues to uphold its commitment to positive values such as unity, empathy, and putting heart into serving children.
\n_________
\nAbout Plim Plim
\nPlim Plim is educational and entertainment content aimed at preschool-aged children, starring a superhero whose main purpose is to promote positive values and habits. Accompanied by his group of friends\u2014Nesho, Bam, Acuarella, Mei-Li, Hoggie, Tuni, and Wichi\u2014along with their teacher, Arafa, he embarks on magical adventures that explore everyday aspects of life. Through a visually and musically engaging approach, Plim Plim encourages playful and active learning, promotes physical movement, social and emotional development, creativity, and curiosity in both children and adults.<\/p>\n
About Juguet\u00f3n
\nJuguet\u00f3n is a campaign by Grupo Salinas and TV Azteca dedicated to collecting and distributing toys to children in vulnerable situations. It takes place every year in Mexico, from early December through Three Kings\u2019 Day (January 6). Founded in 1995 by Jorge Garralda with the support of Ricardo Salinas Pliego, the initiative has brought together millions of individuals, companies, and institutions over the past three decades. Today, it is considered the largest toy collection campaign in the world. Thanks to its extensive reach, Juguet\u00f3n has distributed toys in Mexico, the United States, El Salvador, Guatemala, Honduras, and Nicaragua, benefiting Indigenous communities and children with various disabilities. Its mission is to bring joy and promote the right to play as a fundamental part of childhood development.<\/p>\n
Press Kit:
\nhttps:\/\/drive.google.com\/drive\/folders\/1pdKtkmlSrxJSEDBs5_3koAIpwQe-
\nuYiH?usp=drive_link<\/p>\n
Plim Plim Links
\nhttps:\/\/linktr.ee\/PlimPlimOficial (ESP)
\nhttps:\/\/linktr.ee\/plimplimofficial (ING)<\/p>\n
Plim Plim YouTube Channels
\nhttps:\/\/www.youtube.com\/@elcanaldePlimPlim (ESP)
\nhttps:\/\/www.youtube.com\/@PlimPlimTheKindnessHero (ING)<\/p>\n
Licensing Agent in Mexico \u2013 La Panader\u00eda
\nLinkedIn: https:\/\/www.linkedin.com\/company\/panader%C3%ADa-licensing-and-marketing\/
\nInstagram: https:\/\/www.instagram.com\/panaderia.licensing\/<\/p>","protected":false},"excerpt":{"rendered":"
Plim Plim fue el Embajador de la edici\u00f3n r\u00e9cord del Juguet\u00f3n Buenos Aires, enero de 2026. Plim Plim, el H\u00e9roe del Coraz\u00f3n, se erigi\u00f3 este a\u00f1o como Embajador Oficial del Juguet\u00f3n 2025, la iniciativa solidaria organizada por Grupo Salinas y TV Azteca. La 31.\u00aa edici\u00f3n…<\/p>","protected":false},"author":3,"featured_media":1066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t